Primaplay Casino Affiliate Program

We invite publishers, streamers, content creators and marketing partners to join the Primaplay affiliate program. We work with Canadian partners to turn traffic into recurring revenue while keeping operations simple and transparent. If you drive players from Canada or elsewhere, we provide the tools and support you need to grow long-term earnings.

Program purpose

Our affiliate programme is designed to build steady, measurable partnerships. We focus on sustainable player value rather than short-term volume, so partners who refer engaged players are rewarded over time. The programme suits traffic sources ranging from review sites and social channels to livestreams and email lists.

Partnership benefits

As a partner you get access to Canada-localized assets, regular campaign opportunities and a dedicated account manager. We support multi-currency creatives and marketing materials tailored for Canadian audiences, including CAD messaging and crypto-friendly references when relevant. Partners also receive timely reporting and promotional calendars so you can plan campaigns around key dates.

Commission structure

We offer flexible commission plans without locking partners into a single model. Choose from recurring revenue-share, one-time referral options or hybrid arrangements depending on your traffic and goals. Rates increase with performance and long-term value, and custom terms are available for high-volume partners. Specific percentages and thresholds are set in individual agreements to keep terms fair and aligned with your audience.

Tracking and reporting transparency

Accuracy and transparency are central to how we work. Partners get access to a secure reporting dashboard with clear breakdowns of player activity, conversions and commissions. Monthly statements and record-keeping help you reconcile earnings quickly. If any discrepancy arises, our affiliate team reviews activity and provides a clear resolution path.

Marketing tools and support

We supply creative banners, landing pages, deep links and regularly refreshed promo assets so your placements stay relevant. For Canadian campaigns we provide localized copy and suggested creatives that reflect CAD pricing and regional terms. Your dedicated manager can recommend A/B tests, campaign pacing and targeting ideas to improve conversion.

Long-term cooperation

We value steady partnerships that scale. Expect regular account reviews, seasonal promotions and bespoke deals for top performers. We enforce clear anti-fraud and compliance measures to protect partners and players, and we honour agreed payment terms to keep cash flow predictable.

Ready to get started? Sign up or contact our affiliate team at [email protected] to discuss partnership options and current creative packs.